Problem Context

Movies were a big source of entertainment when things were normal before the pandemic hit us. As the situation settles down, theatres are now releasing new movies on regular basis, and with the new normal in place and mask, people still get a little hesitant to go to the theatres because either

They want to be in the comfort of their home and are used to OTT platforms or
Find the theatre's strict covid protocols a little too troublesome.

Karan, a 25 year old social media content creator, is a heavy OTT platform user and loves to laze around the house. While he used to enjoy movies on a big screen before, the last 2 years have completely changed the way he consumes content now.

Problem Statement

The following was given as a brief to solve:

<aside> ⚠️ How to motivate people(like Karan above) ****to safely get back to times of experiencing movies on the big screen under the new normal.

</aside>

Final Design Outcome ~ Prototype

https://www.loom.com/share/fe32495d0f9b425a8cbe8a0646152c1a

Understanding of Problem Space

OTT vs. Cinema

Given the problem statements, let’s first dive in to understand and compare both the experiences under the new normal: